Resume & Skills

Summary Statement

A versatile and creative interaction designer that is passionate about crafting elegant solutions with a human-centered approach and delivering pixel-perfect, aesthetic visual design. Leverages an affinity for applying professional experience, behavioral research, and technical expertise to distill complex problems into actionable insight. Provides innovative strategies for digital products and utilizes data-driven user-centric approaches within agile product development cycles.

Thrives in a leadership role, as a defender of the product vision, collaborating with multidisciplinary local and distributed teams and evangelizing scrum/ agile methodologies.

Professional Bullets

Principal UX/ UI designer with over twelve years of experience that is able produce user-centric solutions through applied research, knowledge elicitation techniques, high fidelity wireframes, and visual design for tech startups and fortune 500 companies.
Managed cross-functional creative and project teams responsible for discovery, strategy, roadmap definition, requirements gathering, usability, accessibility, marketing design, and development.
Provided thought leadership and critical thinking to projects across diverse industries including engineering, e-commerce, labor management, hospitality, financial services, health insurance, real estate, entertainment, and more.
Analyzed business goals, user requirements, market competition, customer feedback, and technical feasibility to develop the vision and strategy for achievable product roadmaps, focusing on increased adoption, conversion, user retention, higher usage frequency, and revenue growth.
Proficient in UX/ UI design software including Figma, Sketch, XD, Axure RP, Invision, and Adobe Creative Suite.
Excellent communication skills, with the ability to present ideas and specifications to a broad range of team members from different disciplines and understands how to present an idea with impact and influence.
Multimedia designer with proficiencies in producing animated banners, email marketing campaigns, interactive PDFs, photography, and video editing.
Secured ScrumMaster and Scrum Product Owner certifications to undertake project duties in agile environments.
Bachelors degree in web design and development with experience as a front end developer coding HTML, CSS, and jQuery.
Trilingual with a fluency in English and Spanish; beginner level Italian.

Work Experience

SENIOR UX DESIGNER

November 2020 – November 2022 · Fort Lauderdale, FL

Duties & Responsibilities
- Acting as a company thought-leader and evangelist, leading the UX design team on all things user experience, including industry design trends, best practices, and technology innovations.
- Defining a lifestyle-based digital content strategy to expand a stale transactional experience to one that positions West Marine as a resource leader in the boating industry.
- Providing oversight to the development of internal digital brand guidelines and evolving a proprietary, cross-platform internal design system with scalable components and patterns that address complex use-cases and requirements.
- Leveraging data discovery in analytics reports to measure success, present opportunities, and support decision-making.
- Designing alluring visual UI with detailed high-fidelity screen mockups and guided development teams to ensure pixel-perfect execution designs.
- Collaborating with business analysts, product managers, researchers, developers, and design teams on research activities, strategy sessions, ideation, design, and testing of new product concepts.
- Participating in user research to guide product design decisions (contextual inquiry, usability testing, competitive analysis, etc.)
- Advocating for inclusive design accessibility (WCAG) standards and best practices for a variety of customer-facing digital projects.

HEAD OF USER EXPERIENCE STRATEGY & DESIGN

October 2018 – Present · Fort Lauderdale, FL

Duties & Responsibilities
- Leading all aspects of product innovation and design by transforming business, technical, and customer needs into a crisp set of design challenges to solve for.
- Advocating user-centered discussions to guide the design team in developing and striving for creative best practices in ensuring a high bar of quality.
- Collaborating cross-functionally with product, engineering, and other internal stakeholders to gather actionable feedback and iterating at appropriate levels.
- Managing multiple projects and allocating resources accordingly, ensuring deadlines are met and defining clear and measurable goals for UX/ UI designers.
- Crafting core deliverables and artifacts (research, conceptual design, wireframing, user stories, detailed visual design, and usability testing) by distilling customer insights and stakeholder needs into realistic UX activities.
- Drive decision making on the features of the product, to align with business and customer value of features as well as feasibility
- Partner with product managers and others to help define product requirements and formulate strategic product direction.
- Developing concepts and artwork, creating graphic design solutions from concept through to completion.
- Recruiting and mentoring new UX/ UI designers and actively participating in the hiring process for all team members in a tech startup.

PROJECT MANAGER, SENIOR UX DESIGNER & CONSULTANT – FREELANCE

July 2010 – Present · Fort Lauderdale, FL

Duties & Responsibilities
- Managing IT projects for a variety of clients and driving project success from start through to completion with a team of designers and developers.
- Providing consultation services to local small business owners in the areas of software development, website construction, and marketing.
- Consulting in business productivity and efficiency with exceptional visual and conceptual problem solving skills.
- Writing detailed and summarized project creative briefs, scope documentation, and progress reports.
- Demonstrating superior visualization skills creating interfaces, wireframing, documenting UX plans and strategies.
- Envisioning content strategies for ecommerce websites, marketing advertisements, email marketing campaigns, social media & ad banners.
- Producing graphic content for websites, page layouts, email designs, site graphics & ad banners.
- Developing concepts and artwork, creating graphic design solutions from concept through to completion.
- Producing front-end development of various company websites utilizing HTML5, CSS3, jQuery and customizing WordPress templates.
- Volunteering as an instructor for an internal PMP certification prep workshop at AutoNation.

AutoNation

SENIOR UX DESIGNER & PRODUCT OWNER – CONTRACT

May 2016 – August 2017 · Fort Lauderdale, FL

Duties & Responsibilities
- Delivering as the lead strategist and UX designer for a proprietary AutoNation CRM/Saas enterprise application
- Acting as a product owner, facilitates the redesign of proprietary internal software between the IT department and directs the UX design team
- Researching, evaluating and strategizing UX improvements for internal applications, website visual designs, and digital products
- Strategizing UX engineering solutions to improve the customer experience across media devices
- Providing design mock ups for webpages with a passion for designing compelling, elegant user interfaces
- Creating wireframes and interactive prototypes to demonstrate functionality and page flows
- Facilitating convergent thinking and managing relationships between stakeholders, the IT department and the UX design team
- Scheduling and conducting scrum ceremonies in daily stand ups with stakeholders and providing meeting retrospectives
- Compiling research data to support the generation of shopper behavioral personas and designing detailed presentation decks for corporate circulation
- Working with feature development teams to ensure that the workflow reflects consumer needs and reflects consistency with branding style guidelines
- Ensuring that project deliverables meet the expectations of AutoNation stakeholders and helps to effectively communicate change requests to team members

Peter Glenn

UX DESIGNER & EMAIL MARKETING MANAGER

October 2015 – April 2016 · Fort Lauderdale, FL

Duties & Responsibilities
- Leading the user experience strategy for multiple projects, including user research, information architecture, and UI design while collaborating with programmers
- Researching and strategizing UX/UI improvements for several pages and elements on PeterGlenn.com
- Producing research results, user flowcharts, page layouts and UI element designs for a large scale responsive “wishlist” feature on the website
- Designing and creating marketing materials and email marketing campaigns across a range of projects
- XXX XXX XX Checked success of email
- Conducting user testing with co-workers to determine the efficacy of call-to-action elements in various experience design settings
- Refining the user experience regarding the placement of a newsletter pop up that increased customer subscriptions by up to sixty-five percent
- XXX XXX XX Continued in freelance

Office Depot

GRAPHIC ARTIST FOR PRINT PRODUCTION

August 2015 – October 2015 · Boca Raton, FL

Duties & Responsibilities
- Establishing and adhering to brand identity style guidelines across all forms of print production including signage, in-store flyers, event marketing, and direct mail pieces
- Supporting the lead graphic designer and business account managers with new initiatives and marketing plans
- Managing and designing for a major business to business marketing ad campaign between Office Depot Office Max and McDonald’s restaurants
- Striving to develop original concepts and establishing a creative direction for seasonal catalog covers targeting business clients in horizontal and vertical markets
- Arranging and updating catalog content in magazine spreads extensively using Adobe InDesign and Photoshop software

BC Surf

PROJECT MANAGER, UX DESIGNER & ART DIRECTOR

August 2008 – August 2015 · Fort Lauderdale, FL

Duties & Responsibilities
- Managing multidisciplinary business requirements for a national retail chain including an ecommerce store and various third party channels
- Developing projects from inception through production to final delivery, ensuring that all work is effective, appropriate and delivered within agreed timescales
- Designing high-impact, user-centered ecommerce website with strong appeal for board sport enthusiasts
- Leading the user experience strategy for multiple projects, including user research, information architecture, and UI design
- Directing an internal team of designers, developers and product inventory managers to support BC Surf’s strategic business goals
- Guiding a diverse team of professionals through clearly, well-defined goals to successfully deliver critical deadlines on time
- Interfacing with off-shore developers, managing user stories, project deliverables and time tracking pertaining to the development of the Magento store through Jira
- Conducting scrum ceremonies and daily stand ups while evangelizing comprehensive agile principles and project management methodologies
- Managing ongoing life cycle responsibilities for retail products across multiple eCommerce systems like Amazon, ebay, Shopatron and BCSurf.com
- Demonstrating creative duties including multimedia design, web development, photography and email marketing campaigns
- Performing human resources tasks including interviewing, hiring, scheduling and training of new employees for the web department